Magic Box

Branding the unconventional convention center.

Magic Box at The Reef is the first-of-its-kind and a one-of-a-kind event center. I worked with the internal team to design an eye-catching and memorable visual identity.

Millions of commuters and convention center attendees experience the visual identity both inside the center and outside on on their massive billboard (which is the largest digital OOH billboard in America) in the heart of Downtown Los Angeles!