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ABOUT JUAN LUIS

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I’m a Creative Director, Designer, and Photographer with nearly two decades of experience shaping visual storytelling across film, TV, sports media, and fine art.

 

I recently ended my tenure as owner and Chief Brand Officer for a sports media company with over 300 million YouTube views, a global fanbase, and broadcast partnerships with ESPN and CBS Sports. Before that, I designed and photographed TV and film campaigns for clients like HBO, Netflix, TBS, History, and Oscilloscope, working both in-house and alongside top agencies on Oscar-nominated films, prestige TV, and festival standouts.

Earlier in my career, I led a full rebrand of Photo L.A., the longest-running art fair on the West Coast. I’ve also exhibited personal work in solo and group shows, and published several photo books.

Born in L.A., raised as an infant in Mexico, I’ve worked in England, Cuba, Dubai, Ireland, France, Australia, Fiji, and Costa Rica (where I almost drowned, but got the shot). Along the way, I’ve photographed everyone from Snoop Dogg to Rosario Dawson, Oscar de la Hoya to Questlove.

Whether I’m designing a movie poster, leading a brand team, or shooting talent in studio, I focus on one thing: making visuals that connect emotionally, culturally, and strategically.

I feel like I’ve done it all… and somehow, I’m just getting started. Currently exploring new in-house opportunities with people doing meaningful, standout work.

CLIENTS
  • A24 Films

  • Arby's

  • Bushnell

  • CBS Sports

  • Dirty Science Records

  • ESPN

  • Fuse Networks

  • HBO

  • History

  • HOKA

  • Latino Film Institute

  • Legacy Recordings

  • Lionsgate

  • Los Angeles Dodgers

  • Los Angeles Football Club

  • Metrograph Pictures

  • Netflix

  • Oscilloscope Laboratories

  • Parks Project

  • Peacock

  • Prime Video

  • Shudder

  • Sony Music

  • TBS

  • Teva

  • Toffee Hammer

  • Voto Latino

AWARDS
  • Graphis, 2026 Poster Award - Estado de Silencio 1Sheet

  • Clio Award, Shortlist - Narcos: Mexico

  • Mubi, Movie Poster of the Year - Coherence

  • Promax, Excellence in Marketing - Pastport: Nicolita

  • IMP Awards, Best Horror One Sheet, Shortlist - Downrange 

  • Behance, Featured in Photography - The Enforcers

  • Blurb, Book of the Month - Cuba Y Cubans

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